Legal

Privacy Policy

Effective Date: July 16, 2026
Last Updated: July 16, 2026
OptiMax Works is a DBA of Wellspring Search LLC (“OptiMax Works,” “we,” “us,” or “our”). This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit our website, communicate with us, submit a form, schedule an appointment, receive email or text messages, or use our services.
By using our website or providing information to us, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

We may collect information that you provide directly to us, including:

• name
• business name
• job title or role
• email address
• telephone or mobile number
• mailing or business address
• website address
• appointment and calendar information
• information submitted through contact, inquiry, qualification, or booking forms
• communications, questions, and support requests
• marketing goals, budgets, business information, and service interests
• proposal, contract, onboarding, and account information
• consent and communication preferences
• any other information you voluntarily provide

We may also collect information automatically when you use our website, including:

• IP address
• browser and device information
• operating system
• pages viewed
• referring website or source
• dates and times of visits
• links or buttons clicked
• form and booking interactions
• cookie and similar technology data
• advertising and campaign-attribution information

2. How We Use Information

We may use personal information to:

• respond to inquiries and requests
• schedule and manage appointments
• communicate about requested services
• prepare proposals and contracts
• provide and administer services
• manage client onboarding
• maintain customer and prospect records
• provide customer support
• send operational or transactional communications
• send marketing communications where permitted
• send text messages where the recipient has provided appropriate consent
• personalize website and communication experiences
• measure website, advertising, and campaign performance
• improve our website, services, and business operations
• detect fraud, misuse, security incidents, or technical problems
• comply with legal, regulatory, and contractual obligations
• establish, exercise, or defend legal claims

3. Email Communications

We may send emails relating to:

• inquiries
• appointments
• proposals
• service delivery
• onboarding
• account administration
• requested follow-up
• educational content
• newsletters
• offers or promotions

You may unsubscribe from marketing emails by using the unsubscribe link included in the message. We may continue to send non-promotional communications relating to active services, appointments, transactions, legal notices, or account administration.

4. SMS and Mobile Messaging

OptiMax Works may send text messages to people who have expressly agreed to receive them. Messages may include:

• inquiry acknowledgements
• requested follow-up
• appointment confirmations
• appointment reminders
• rescheduling information
• service-related communications
• occasional marketing or promotional messages where authorized

Message frequency varies. Message and data rates may apply.
Consent to receive text messages is not a condition of purchasing goods or services.
You may opt out at any time by replying STOP. Reply HELP for assistance.
For complete messaging terms, visit:
https://optimaxworks.com/sms-terms/

Mobile-data protection

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text-messaging originator opt-in data and consent will not be sold, rented, transferred, or shared with third parties, affiliates, or lead generators for their marketing or promotional purposes.

We may disclose mobile information to service providers that help us operate our communications systems, but only as reasonably necessary to provide those services or as otherwise required by law.
Current carrier and A2P guidance specifically requires privacy policies to disclose that mobile numbers and messaging consent are not shared with third parties or affiliates for marketing or promotional purposes. (Twilio)

5. Cookies and Similar Technologies

We and our service providers may use cookies, pixels, tags, scripts, local storage, and similar technologies to:

• operate the website
• remember preferences
• understand website usage
• measure traffic and conversions
• identify referring sources
• evaluate advertising effectiveness
• improve website performance
• provide relevant marketing

You may control cookies through your browser settings and, where available, through website consent controls. Disabling cookies may affect website functionality.

6. Analytics and Advertising

We may use analytics, advertising, call-tracking, customer relationship management, and marketing technology providers to understand how visitors interact with our website and marketing.
These providers may collect device identifiers, IP addresses, browsing information, campaign attribution, and interaction data according to their own privacy practices.
We may use this information to:

• measure traffic and conversions
• identify lead sources
• improve advertising
• evaluate marketing performance
• understand user behavior
• prevent fraud or misuse

We do not authorize service providers to use mobile opt-in data or SMS consent for their own marketing purposes.

7. Call Recording

Telephone calls to or from OptiMax Works may be recorded or transcribed for:

• quality assurance
• training
• customer service
• recordkeeping
• sales follow-up
• dispute resolution
• compliance purposes

Where required, callers will be provided with an appropriate recording notice. Do not provide sensitive payment credentials, passwords, or unnecessary confidential information during a recorded call.

8. How We Disclose Information

We may disclose personal information to:

Service providers

Vendors that support:

• website hosting
• customer relationship management
• email delivery
• telephone and SMS services
• appointment scheduling
• analytics
• advertising
• payment processing
• document management
• cybersecurity
• professional services

These providers receive information only as reasonably necessary to perform services on our behalf.

Professional advisers

We may disclose information to attorneys, accountants, insurers, consultants, and other professional advisers where reasonably necessary.

Business transactions

Information may be disclosed in connection with a merger, acquisition, financing, restructuring, sale of assets, or similar business transaction.

Legal and safety purposes

We may disclose information when reasonably necessary to:

• comply with law, regulation, subpoena, court order, or legal process
• protect our rights, property, or safety
• protect customers, users, or others
• investigate fraud, abuse, or security incidents
• enforce agreements and policies

With your direction

We may disclose information when you request or authorize us to do so.
We do not sell or rent SMS opt-in consent or mobile information.

9. Data Retention

We retain personal information for as long as reasonably necessary to:

• fulfill the purposes described in this Policy
• provide requested services
• maintain business and transaction records
• comply with legal and contractual obligations
• resolve disputes
• enforce agreements
• prevent fraud or abuse

Retention periods vary according to the nature of the information, the relationship involved, and applicable legal requirements.
When information is no longer reasonably required, we may delete, anonymize, or securely dispose of it.

10. Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information.
No website, transmission method, or storage system is completely secure. We cannot guarantee that information will never be accessed, disclosed, altered, lost, or destroyed without authorization.
The FTC recommends that businesses identify the information they hold, retain only what they need, protect it, dispose of it securely, and prepare for security incidents. (Federal Trade Commission)

11. Your Choices and Privacy Requests

Depending on your location and applicable law, you may have rights concerning your personal information, which may include the right to:

• request access to personal information
• request correction of inaccurate information
• request deletion
• request information about disclosures
• object to or restrict certain processing
• withdraw consent where processing relies on consent
• opt out of certain marketing
• opt out of the sale or sharing of personal information, where applicable
• receive information in a portable format, where applicable
• appeal a denied privacy request, where applicable

California law, when applicable to a business, includes rights relating to knowledge, deletion, correction, and opting out of certain sales or sharing. (California DOJ Attorney General)
To submit a request, contact:
Email: hello@optimaxworks.com
Phone: 240-896-4443
We may need to verify your identity before completing a request. Authorized agents may be required to provide proof of authority.
We will not unlawfully discriminate against you for exercising applicable privacy rights.

12. Do Not Sell or Share My Personal Information

OptiMax Works does not sell personal information for money.
Some state privacy laws define “sale” or “sharing” broadly enough to include certain advertising or analytics activities. To the extent applicable law gives you the right to opt out of such activity, you may contact us at: hello@optimaxworks.com
We will evaluate and process the request as required by applicable law.
Mobile information and SMS opt-in consent are excluded from advertising-related disclosures and will not be sold or shared for third-party marketing or promotional purposes.

13. Global Privacy Controls

Where required by applicable law and technically supported, we will process recognized browser-based opt-out preference signals, such as Global Privacy Control, as a request to opt out for the browser or device from which the signal is sent.
California’s regulations require covered businesses collecting information online to recognize qualifying user-enabled global privacy controls. (California DOJ Attorney General)

14. Children’s Privacy

Our website and services are intended for businesses and adults. They are not directed to children under 13, and we do not knowingly collect personal information from children under 13.
If you believe a child has submitted personal information to us, contact hello@optimaxworks.com so we can review and delete it as appropriate.
COPPA imposes specific obligations on websites and online services directed to children under 13. (Federal Trade Commission)

15. External Links

Our website may link to websites, platforms, or services operated by others. We are not responsible for their privacy, security, content, or practices.
Review the privacy policies of third-party services before providing information to them.

16. International Visitors

OptiMax Works is based in the United States. If you access the website from another country, your information may be transferred to and processed in the United States or other locations where our service providers operate.
Those jurisdictions may have privacy laws different from the laws in your location.

17. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in:

• our services
• technology
• data practices
• legal requirements
• business operations

The revised policy will be posted on this page with an updated effective date. Material changes may also be communicated through other reasonable methods.

18. Contact Us

Questions, requests, or concerns regarding this Privacy Policy may be directed to:
OptiMax Works
A DBA of Wellspring Search LLC
17 Center Trail
Fairfield, PA 17320
United States
Email: hello@optimaxworks.com
Phone: 240-896-4443
Website: https://optimaxworks.com/